Website Conversion Rate Boosted by 1000%
A business finance broker with a disappointing 1% conversion rate enjoyed an incredible improvement in leads generated by using our conversion rate optimisation service. Â
%
Increase in Conversion Rate
%
Increase in Finance Approvals
About Business Finance House
Established in 2020, Business Finance House offers business loans to UK businesses. Their small but expert team acts as a broker for a company looking for finance and funding for their next venture.Â
Initial Challenges
Business Finance House operates in an intensely competitive marketplace with numerous established finance brokers as well as banks as its competition. As a relative newcomer, the company confronted multiple challenges that threatened its ability to gain traction and establish a foothold in the industry:
Illogical, Cluttered Website:
The website was full of technical jargon and long winded pargraphs which did not engage the user or generate an acceptable conversion rate.
Intense Competition:
The marketplace was already dominated by well-established competitors, making it difficult to stand out and attract potential customers.
Lack of Online Presence:
With no established online authority, the company struggled to gain visibility and trust among potential clients searching for financial services
Limited Customer Base:
Starting with only a handful of customers, Business Finance House had minimal word-of-mouth referrals and testimonials to leverage for growth.
Digital Marketing Novices:
Without any experience in digital marketing, the company faced a steep learning curve in utilizing essential digital marketing platforms such as Google Ads and social media
Confusing & Cluttered Website:
Their original website was very corporate, cluttered with technical jargon and and had a lowly conversion rate of around 1%.
The Brief
Business Finance House hired Pro Digital to revamp their website so it would appeal to small businesses and make it easier and more compelling for them to apply for funding. They requested a website that they would have confidence in using in various digital marketing channels, such as Google Ads and SEO.
They wanted to target people who were based in the UK and interested in sourcing finance for their business. They asked us to improve their conversion rate to 5%
The Solution
To overcome its initial challenges, we devised a completely new website strategy and redesign which addressed each of the company’s pain points:
Competitive Edge:
- Improved first impressions – Financial decisions are based on trust, and a modern, professional website signalled credibility to potential clients within seconds.
- Enhanced user experience – Simplifying navigation and creating intuitive user paths that would guide visitors toward conversion points more effectively.
- Clarity of messaging – Replacing industry jargon with clear, benefit-focused language helped potential clients quickly understand their value proposition.
- Increased conversion rates – Strategic placement of calls-to-action, testimonials, and simplified forms significantly improved lead generation.
- Faster qualification of leads – Well-designed interactive tools (like the eligibility checker) helped clients self-qualify, saving time for both parties.
Optimisation & Improvements:
- Landing Page A/B Testing – We continuously tested different page variations to identify the most effective messaging. This included experimenting with headlines, content, and call-to-actions to improve conversion rates.
- Competitive differentiation – In a field where many websites look similar and use the same terminology, we created a clear, jargon-free, easy-to-understand language that would engage the business owner.
- Mobile optimization – Many business owners research financial options on mobile devices; a responsive design ensured we didn’t lose mobile device users.
The Results
Following the implementation of our targeted paid search strategy, Money4YourMotors experienced significant growth and improvement across key performance indicators:
Click-Through Rate (CTR):
- Increased from an initial 1.2% to 8.8%, surpassing the automotive industry average of 5%
- Top-performing ad groups achieved CTRs as high as 12.5
Conversion Rate
- Overall conversion rate improved from 15% to 57%
- For high-intent keywords, conversion rates peaked at 59.2%.
Quality Score
- Average Quality Score across all keywords increased from 3/10 to 8/10
- 65% of keywords now have a Quality Score of 9 or 10
Cost Per Acquisition (CPA):
- Decreased CPA by 68%, from £350 to £112
- Outperformed industry benchmark CPA by 45%
Auction Insights:
- Outranked major competitors 68% of the time, up from 12% at the campaign’s start
- Achieved the top position in 45% of auctions for high-value keywords.
“Transformed our business…”
“Working with Pro Digital transformed our business completely. When we first approached them, our website was drowning in financial jargon and converting only 1% of visitors into leads—a major problem in our competitive industry.
What immediately impressed us was Pro Digital’s thorough research phase. They didn’t just redesign our site; they studied our clients to understand what actually matters to business owners seeking financing. They analyzed our competitors’ weaknesses and studied user behavior on our old site to identify exactly where we were losing potential clients.
The redesign they delivered was exceptional—clean, professional, and focused on client needs rather than industry terminology. They replaced our wall of text with concise, benefit-driven messaging and intuitive tools that help visitors quickly understand if we’re the right fit for their financing needs.
The results have been nothing short of remarkable. Our conversion rate has jumped from a dismal 1% to an industry-leading 11%. This means for the same marketing spend, we’re now generating eleven times more qualified leads.
Pro Digital didn’t just deliver a better-looking website—they fundamentally improved how we communicate our value to potential clients. I recommend them without hesitation to any financial service business struggling to connect with their audience online.”
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